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identitybranding
Bold Branding for a Travel-Tech Startup
About Localie
Localie is an Amsterdam-based travel-tech startup designed to help people feel at home anywhere in the world . Their platform connects users with local guides, events, and network trips to build meaningful experiences in cities across the globe.
Creating a Bold Visual Identity
We developed a brand identity centered around bold typography and vibrant colors. The design reflects Localie’s adventurous, open-minded ethos, tying each product together visually while standing out across both digital and physical touchpoints.
Adventure as a Lifestyle
Localie’s identity uses striking typography, combining multiple fonts with dynamic icons and shapes. Bright colors make the brand instantly recognizable, whether on vans, merchandise, or digital platforms.
Web and App Experience
The website and app carry through this bold design, featuring large typography, real trip photos, and a live schedule of events and trips. It serves as a central hub for all activities, bringing Localie’s products and experiences into one cohesive platform.

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