Buddy is a Barcelona-based project designed for people looking to escape the online world, step away from networking events, and take a break from conversations about mortgages and taxes. With Buddy, you can uncover the best spots and activities in Barcelona and Catalonia and immerse yourself in local culture.

The branding revolves around a character — a «buddy» in the city who’s easy to hang out with and fully offline. We created a personality that tells stories and inspires meaningful connections wherever they go.

The branding evokes the carefree days of simply enjoying the moment. With a golden-hour photographic style, bold typography, and vibrant colors, Buddy stands out among other communities. The design reflects its core values: hedonism, embracing life’s joys, meaningful connections, acceptance, and diversity.