Lucky Hunter is a tech recruitment agency that knows how to track down the best candidates. They wanted a brand that reflected their fearless approach — something that would make them stand out in a crowded industry.

We built the concept around three key elements: heraldic symbols, a tech world, and a wild, confident tone of voice. A griffin became their mascot, blending tradition and boldness. Pixel-inspired details and a striking color palette added a modern tech edge, while a distinctive voice helped Lucky Hunter make a statement.

As a global agency, Lucky Hunter needed a strong digital identity. We created a bright, flexible design system that is easy to use across platforms, ensuring recognition at every touchpoint.

Beyond digital, the new style translates effortlessly into merch and offline materials. The bold colors and distinct visual elements work perfectly for team apparel, client gifts, and event branding.

Conferences, in-person events, and networking just got a whole lot easier. Lucky Hunter now has a brand that supports authentic communication, making them stand out both online and offline.

From heraldic influences to a strong color scheme and a daring tone of voice, every element of Lucky Hunter’s branding is designed to set them apart. It’s a bold move that truly reflects their spirit.